Sunmagic relaunches brand

New product design encourages consumers to ‘get the sunshine in’

8th December: Sunmagic, a delicious range of 100% pure fruit juices, 100% pure fruit smoothies and a selection of juice drinks has been rebranded with a new logo, packaging design and several new flavours following the company’s debut into multiple retailers.

Reinforcing consumer benefits such as clean ingredients lists, 100% juice content or Fairtrade affiliations the bottles and tetrapacks have been redesigned to reflect the sunny, beach themes behind the brand.

The new logo brings the sun image to the fore, whilst the label and carton designs feature sun-bleached wooden planks and hand-stencilled letterforms, communicating a warm, sunny and natural place.

The new products added to the range include Blood Orange, Apple & Blackcurrant and Alphonso Mango Juice, multi packs, Fairtrade packs and Sunmagic’s first ever Price Mark pack: 1 litre tropical.

Razin Ali, Brand Manager for Sunmagic said today, “The new brand design is based on the feelings people have when they drink our juices, juice drinks and smoothies. Whether it’s pouring with rain outside or you’re sitting on Brighton beach, Sunmagic brings the taste of the sun into your life.”

Sunmagic’s 100% pure prune juice

Constipation is extremely common and almost 14 million people in the UK suffer from it at some point in their lives. Prune juice is a great source of sorbitol, which is a naturally occurring, low calorie sugar, found in prunes and apricots. Prune juice acts as a natural laxative, so is beneficial for a healthy digestive system.

What does sorbitol do?

Sorbitol works by being slowly absorbed into the blood. Through this gradual absorption, it tends to hold onto some water, which is beneficial to the digestive system. This increases the moisture content of stools, and softens them.

How does it work?

First of all, Sunmagic 100% pure prune juice is ingested into the body.
It then moves down through your oesophagus and into your stomach.
Here the juice mixes with stomach fluids and moves into your duodenum (the first section of your small intestine).
Nutrients from the prune juice are absorbed along with other soluble nutrients, into your blood stream.
As it moves into your large intestine, the water is absorbed and the sorbitol can help to add bulk and softness to your stools.

How much should I drink?

Drinking a small amount of prune juice every day is a great source of fibre. Experts suggest that adults should drink no more than 250ml of prune juice per day as part of a balanced diet.

It is also important to consume at least five daily portions of fruit and vegetables, together with around eight glasses of water. This should set you on the right track for a healthy digestive system. Nuts and seeds are also a great source of fibre.

If you do have any issues with your digestion, it is important to visit your doctor.

Other ways to look after your digestive system

Digestion is a very delicate process. Exercise, diet and stress can all have an effect on digestion and that’s why it’s important to maintain an overall healthy, well-balanced lifestyle.

We’ve joined the Fairtrade revolution!

Here at Sunmagic, we have an ongoing commitment to tackle poverty and improve quality of life for communities in poorer countries and support farmers in the Third World. Our 100% pure Fairtrade orange juice means we can do just that.

Surveys show that 69% of the adult population is aware of the Fairtrade brand. The first three Fairtrade products appeared on shop shelves in 1994, which were Green & Black’s Maya Gold Chocolate, Cafedirect coffee and Clipper tea. Now more than 4,500 products have been licensed to carry the Fairtrade Mark in the UK, including our delicious 100% pure Fairtrade orange juice.

An estimated five million people in Africa, Asia and Latin America benefit from Fairtrade, including farmers, farm workers, and their families. This is something that is close to our hearts here at Sunmagic, which is why we hope to increase our range of Fairtrade flavours in the future.

Cut your carbon footprint with our revolutionary Aiscan bottle

Aiscan bottles are really environmentally-friendly, so you can purchase our 100% pure Fairtrade orange juice knowing that you are doing your bit for the planet!

We are also the only brand in the UK to have this type of packaging, which we are very proud of.

As well as having a soft touch feeling, the bottles have a 36% carbon footprint reduction compared to aseptic PET bottles.

Using Aiscan bottles could save 232 tonnes of carbon dioxide for every million litres of drink packaged. This is the equivalent of flying 1,717 people from London to Paris and back or driving 100 cars for a year! That’s a lot of carbon dioxide…

So, our eco-friendly bottles, combined with using concentrated rather than freshly squeezed juice, helps our carbon conscience – as well as yours!

CARROT IS WORTH GOLD FOR SUNMAGIC

New carrot & orange flavour added to Sunmagic range

September 2010: Sunmagic, the range of 100% pure fruit juices, smoothies and juice drinks, has this week added a new orange & carrot vitamin A, C & E juice drink to its extensive range of delicious flavours.

Great news for the health conscious as carrot juice is known for beta-carotene boosting the body with vitamin A and E. It is also thought to be good for prenatal health, eyesight, bones and teeth, liver and nails, skin and hair as well as helping in cancer prevention. *

The range will be available in 500ml PET bottles, complimenting the other delicious drinks in the range.

Sunmagic launched the orange & carrot vitamin drink following increasing consumer demand for the popular, health-driven flavour.

Sunmagic Brand Manager Razin Ali, said:

“We want to bring healthier products to the market place and launching the orange & carrot line was a natural extension to our market leading 500ml PET range. The industry has also seen a growth in energy and health drinks as they are easy and convenient for hectic lifestyles and we have responded fast to set this into the market place by producing a drink to meet consumer demands.”

Sunmagic is on the verge of joining the Fairtrade movement with its new 100% pure Fairtrade orange juice.

“Taking an ethical standpoint is important to us and our customers,” said Razin Ali, Sunmagic Brand Manager, “going Fairtrade was the next logical step and we’ll be launching Sunmagic 100% Fairtrade Orange Juice in July 2010. We’re all very excited and are so pleased that we can help support farmers in the third world. We’re hoping this will be the first of many Fairtrade products and will be the start of our ongoing commitment to tackling poverty and improving the quality of life for communities in poorer countries.”